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Many businesses, irrespective of their industry or size, encounter plateaus. While there can be various reasons for this, one of the most common culprits is ineffective marketing. In the fast-paced world of today, where trends evolve rapidly and consumer preferences shift overnight, staying abreast of the latest marketing strategies is pivotal. At Jaw Drop Marketing, we can recharge your business growth with smart automation that doesn’t break the bank, while keeping a human voice to connect with your audience. Need some help?
We kick-start your journey to success by meticulously defining your goals, aligning them with measurable KPIs that allow you to track real-time performance. This focus on results eliminates guesswork, maximizes your ROI, and accelerates your path to success.
Develop a detailed
We believe that a detailed, strategic blueprint is the bedrock of effective marketing. Our team will identify your ideal customer personas, fine-tune your messaging, and select the optimal channels to engage your audience. We are data-driven, leaning on analytics and industry insights to ensure maximum impact and ROI.
Set a practical
Comprehensive action scheduling ensures that every aspect of your marketing campaign is systematically planned and flawlessly executed to meet your objectives. No missed opportunities, no last-minute scrambles—just a seamless, coordinated effort that delivers impactful results.
Create or enhance your
We understand that a strong brand is your most valuable asset—it sets you apart, builds customer loyalty, and lays the foundation for long-term growth. Through data-driven strategies, compelling visual design, and emotionally resonant storytelling, we will elevate your brand’s equity to create not just customers, but brand advocates.
Perform smart SEO to
Our team of seasoned SEO experts employs a multi-faceted approach, aimed at driving qualified traffic to your website and maximizing your ROI. We leverage state-of-the-art analytics, industry-leading technology, and creative strategies to elevate your brand’s online presence.
We recognize that the Google ecosystem is a pivotal battleground for business visibility and customer engagement. That’s why our experts meticulously develop tailored Google strategies for each platform (Profile, Maps, Adwords, Performance-Max), maximizing your online footprint and driving exponential ROI.
Utilizing the transformative power of platforms like Facebook, Instagram, Twitter, YouTube, TikTok, LinkedIn, and more, will shape brand narratives and drive customer engagement. We blend stunning visuals, compelling storytelling, and data-driven insights to create a social media presence that will resonate with your target audience.
We are fully aware that in the crowded digital marketplace, content is not just king—it’s the entire kingdom. Through meticulously researched articles, compelling storytelling, visually striking infographics, and captivating video content, we build a narrative that positions your brand as an industry authority. We don’t just create content; we create brand-experiences.
Generate and analyze
In the fast-paced world of digital marketing, what gets measured gets managed—and improved. From customer behavior and engagement metrics to conversion rates and ROI, our comprehensive analytics dashboard makes your data actionable. Meaning: Both you and I know what to do to make things better.
Over the last five years, the marketing landscape has seen numerous shifts. Here’s a summary of the most significant changes a Calgary small business owner should be aware of:
Increased Emphasis on Personalization: With the influx of data and better analytics tools, brands can tailor content more specifically to individual users. This means more customized email marketing campaigns, website experiences, and even personalized product recommendations.
Rise of Short-Form and Short-Term Content: With the popularity of platforms like TikTok and the continued success of Stories on Instagram and Facebook, short-lived content has become a mainstay. This content feels more authentic and can result in better engagement from users.
Voice Search & Smart Speakers: As devices like Amazon Echo and Google Home have become more prevalent, optimizing for voice search has become crucial. This includes ensuring local listings are accurate and using more natural, conversational language in content.
Augmented Reality (AR) and Virtual Reality (VR) Marketing: Though still in its early stages in 2018, by 2023, AR and VR have become more mainstream, allowing brands to offer unique, immersive experiences. AR in particular offers a unique opportunity for retailers to enhance the shopping experience.
Sustainability and Social Responsibility: Modern consumers are more concerned than ever about the planet and society. Brands that show genuine commitment to sustainability, inclusivity, and social justice often stand out and gain a loyal following.
Conversational Marketing & Chatbots: Automated but personalized interactions, often through chatbots on websites or through messaging apps, have become more advanced and prevalent. They facilitate real-time, 24/7 customer service and can significantly improve user experience.
Increased Regulation & Privacy Concerns: With regulations like GDPR (Europe) and CCPA (California), businesses are more accountable for protecting consumer data. Transparent marketing practices have become essential.
Interactive Content: Quizzes, polls, interactive videos, and other forms of engagement-based content have become more widespread. This content not only keeps the user engaged but also increases the time spent on the page, a critical factor for SEO.
Remember, while it’s essential to be aware of these trends, it’s equally crucial to determine which are most relevant to your specific business, target audience, and goals. Jaw Drop Small Business Marketing can help to prioritize strategies that align with your business’s core objectives and values.
Avoid: Ignoring Your Brand Identity: Your brand isn’t just a logo or a catchy slogan; it’s the essence of your business. Without a well-defined brand, you’re just another generic company in a crowded marketplace.
Avoid: Skimping on Digital Presence: In the modern business landscape, your website and social media channels are often the first point of contact with potential customers. Neglecting these platforms can result in lost opportunities and a lack of credibility.
Avoid: Overlooking Customer Engagement: One-way communication is a thing of the past. Businesses now thrive on engagement. If you’re not actively engaging with your audience—whether it’s through social media, email campaigns, or customer reviews—you’re missing out on vital feedback and the chance to build customer loyalty.
Avoid: Omitting Data Analytics: Operating on instinct is risky; data-driven decisions are reliable and scalable. If you’re not measuring the impact of your small business marketing strategies, you’re essentially flying blind.
Avoid: Discounting Professional Expertise: You may be tempted to handle marketing efforts yourself or go for the cheapest option to save money. However, poor quality marketing can not only fail to attract customers but can actively repel them, damaging your brand in the long run.
Avoid: Inconsistency in Messaging: Consistency builds trust and reinforces your brand identity. If your messaging is all over the place, it can confuse your audience and weaken your brand’s impact.
Avoid: Underestimating the Competition: Think you don’t need marketing because you have a great product or service? Remember, your competitors are also evolving. If they invest in smart small business marketing and you don’t, they’ll capture the audience that could have been yours.
Avoid: Neglecting Long-term Strategy for Quick Gains: Short-term tactics might bring quick results, but without a long-term strategy, your business could lack direction and sustainability.
By avoiding the most common small business marketing pitfalls, you set the stage for sustainable growth, higher customer retention, and a brand that stands the test of time. Effective small business marketing acts as a growth engine, driving brand awareness, consumer engagement, and revenue. It enables a business to reach its target audience, differentiate itself from competitors, and establish a long-term relationship with customers. Well-executed communication strategies, on the other hand, ensure that the company’s message is conveyed clearly and effectively, both internally and externally, fostering a positive brand image and organizational cohesion. Over time, these elements can translate into customer loyalty, enhanced market share, and a sustainable competitive advantage, offering a return on investment that far outweighs the initial outlay.
Get started today; schedule a FREE Calgary Small Business Marketing Audit
FREE MARKETING AUDIT
HOW IT WORKS and WHAT YOU GET
1. You – fill out our questionnaire
2. We – do research on your product/service/company
3. Together – we arrange a 30 minute Zoom-Call
4. We – provide you with a FREE recommendations-report
5. You – decide what to do next; no obligations