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Our expertise lies in developing unique and engaging brand identities. We dive deep into understanding the essence of your business, its values, and unique selling propositions. With this insight, we formulate an all-encompassing branding approach. From designing attractive logos and additional visual assets to shaping the tone and voice of your brand, we aim to create a unified and memorable brand experience.
Google Ads
Research
We identify keywords, analyze competitors, utilize Google’s Keyword Planner, monitor trends, and refine our approach based on data-driven insights.
Google Ads
Strategy
We set objectives, choose keywords, budget wisely, craft compelling ads, and consistently analyze for optimization opportunities.
Google Ads
Ad Writing
We expertly craft Google Ads, understanding audiences, selecting precise keywords, and creating persuasive copy for optimal performance.
Google Ads
Monitoring
We meticulously monitor ad campaigns using analytics, tracking KPIs, and adjusting in real-time for optimal results and ROI.
Google Ads
Analytics
We expertly use Google Analytics, analyzing data to optimize user behavior, website performance, and enhance online engagement and conversions.
Google AdWords (now known as Google Ads) is a powerful platform for online advertising. However, there are several common mistakes that businesses and marketers make when using it. Here are some of the biggest mistakes with Google Ads PPC advertising:
Not Using Negative Keywords: Negative keywords prevent your ads from being triggered by certain words or phrases. Not using them can result in irrelevant clicks that cost money but don’t convert.
Ignoring the Account Structure: Not having a well-structured account (e.g., organized ad groups, campaigns, etc.) can lead to poor performance and make the account difficult to manage.
Setting and Forgetting: Not regularly reviewing and adjusting campaigns can result in wasted spend. It’s important to constantly optimize based on data.
Broad Match Disasters: Using broad match keywords without understanding its implications can result in displaying ads for irrelevant search queries.
Not Using Ad Extensions: Ad extensions provide extra information and can improve click-through rates. Not using them can be a missed opportunity.
Ignoring Mobile: Not optimizing for mobile or not considering mobile bids can lead to poor performance, especially as mobile searches continue to grow.
Poor Landing Page Experience: Even if your ad is perfect, a poor landing page experience can kill conversions. Make sure the landing page is relevant to the ad and offers a good user experience.
Not Tracking Conversions: Without setting up conversion tracking, you won’t know what’s working and what isn’t. It’s essential to measure ROI.
Bidding Wars: Getting into a bidding war with competitors can drive up costs without necessarily delivering better results.
Overlooking Quality Score: Quality Score is a metric Google uses to rate the quality and relevance of your keywords and PPC ads. Ignoring it can result in higher costs and lower ad positions.
Not Testing Ad Copy: Running different ad variations (A/B testing) can help determine what resonates best with your audience. Not testing can mean missing out on better-performing copy.
Not Setting a Proper Budget: Setting a budget that’s too low can result in missed opportunities, while a budget that’s too high can lead to overspending.
Ignoring Analytics: Not integrating with tools like Google Analytics can mean missing out on valuable data that can inform PPC strategy.
Not Considering Lifetime Value (LTV): Focusing only on the immediate conversion and not considering the lifetime value of a customer can result in underbidding for potentially valuable keywords.
Not Keeping Up With Changes: Google Ads is a constantly evolving platform. Not keeping up with the latest features, updates, and best practices can result in missed opportunities or suboptimal campaigns.
Not Using Geo-Targeting Appropriately: If you’re a local business or have specific geographic markets, not using geo-targeting (or using it incorrectly) can result in irrelevant clicks or missed local opportunities.
Avoiding these mistakes and investing time in continuous learning and optimization can lead to more successful Google Ads campaigns.
An effective Google Ads strategy is crucial for any business in today’s digital landscape. It ensures visibility at critical moments when consumers are actively searching, driving qualified traffic and leads. In an ever-competitive online market, a well-executed Google Ads approach is key to maintaining growth and profitability. Neglecting this can result in missed opportunities and reduced market share. We can help to setup a strong Google Ads strategy to create business longevity and success.
Jaw Drop Marketing is a Calgary based Marketing Company, Firm, Agency, providing Marketing Research, Branding, Logo Design, Google Profile Optimization, SEO Search Engine Optimization, SEM Search Engine Marketing, Pay Per Click Campaigns, Website Production & Management, Content Marketing, Blogging, Social Media Management, Reputation Management, Video Production, Email Marketing, Local Listing Management, Media Buy, and more.