Content Marketing – The Customer Persona

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

The Customer Person - Marketing Minute

Every sales professional knows that they must see eye to eye with the customer. Earn their trust. Listen to their needs. In turn, gain their business. But sales is not marketing. For marketers, the customer’s journey is not at arm’s reach like it is for sales professionals. If you’re a small business owner looking to improve your marketing, this applies … Read More

Content Marketing – How To Create Valuable Content

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

How to Create Valuable Content - Marketing Minute

Effective content marketing in a nutshell is about providing your audience with the things that truly matter in their lives on an ongoing basis. If it’s not relevant to them, why look twice? Why even notice it at all? It sounds straight forward, right? Let’s start off with this example. There’s a football game coming up and it’s your turn … Read More

Content Marketing – 7 Tips to Write a Better Blog Article

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

7 Tips to Write a Better Blog Article - Content Marketing - Marketing Minute

As I mentioned before, your content marketing must achieve likability, credibility, and authority. (What is good content?) If you’re thinking of setting a blog up or if you’ve already started, understand that a blog article is not meant to be an advertising medium. Yes, it gives your brand a voice, but what you should have in the back of your … Read More

Content Marketing – Communicate More Effectively With the AIDA Format

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

Marketing Minute - The AIDA Format

Effective communication can help you achieve your business and personal goals. When you want to communicate with a goal in mind, people will absorb the information best with the AIDA format. It’s a proven and well-known way to systematically marry your ideas to a convincing writing style. Marketing Minute – The AIDA Format Marketing Minute – The AIDA Format If … Read More

Content Marketing – How to create a good story with The Golden Circle

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

Marketing Minute - How to create a good story with The Golden Circle

Last week, we identified how important storytelling is to your content marketing, to your brand, and to any business owner’s personal development. We addressed how a good story can go a long way: it can get people to actually pay attention to you, to listen to you, and to like you. Let me introduce the Golden Circle – the key … Read More

Content Marketing – The Importance of Storytelling

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

A good story is memorable and moving. It’s not limited to novels or the screen. For brands, it’s the perfect way to show their personality and their desired outlook on the world. Brands that live the story they tell in their content marketing is already doing better than their competitors. Why might that be? Authenticity. Authenticity is hard to come … Read More

Content Marketing – Think Global, Act Local

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

Marketing Minute - Think Globally. Act Locally.

When it comes content marketing, “Think Global, Act Local” means to adapt to the global economy and to apply an effective local search strategy. Thinking globally means accepting the ongoing digital transformation that has unfolded before our eyes in these past decades. Without sounding like a textbook, people today would rather search, find, and select for themselves. To “Think Global” … Read More

Content Marketing – What is Good Content?

Jack VanderleeDental Marketing, General Marketing, Marketing Minute, Videos

Content Marketing - What is GOOD content?

When small business owners put themselves out there, they tend to jump on selling. For weeks now, we’ve been saying that content marketing is not about you, but about your audience and their journey. Thus, good content marketing is not about selling. Content marketing is about… Be aware that today’s shopper can buy anything, anywhere, anytime, anyhow from anybody in … Read More