That’s right. Only one. A first impression is when you first encounter another person or brand and a mental image is formed. Your impressions may not be accurate of what the brand or the person is really about, but who cares. Your opinion is your opinion. Once it’s formed, first impressions stabilize your opinions. And that’s one of Reputation Management’s … Read More
Content Marketing – Do You Want To Win?
Let’s start with what happened. Adrenaline was pumping through my veins, my heartbeat increased significantly, and I was sweating profusely. It was the 4th set of my weekly badminton game with my son Joel. I had won one set but he had two under his belt already. I began to push myself: “Keep your eyes on the target. Failure is … Read More
Content Marketing – The Customer Persona
Every sales professional knows that they must see eye to eye with the customer. Earn their trust. Listen to their needs. In turn, gain their business. But sales is not marketing. For marketers, the customer’s journey is not at arm’s reach like it is for sales professionals. If you’re a small business owner looking to improve your marketing, this applies … Read More
Content Marketing – How To Create Valuable Content
Effective content marketing in a nutshell is about providing your audience with the things that truly matter in their lives on an ongoing basis. If it’s not relevant to them, why look twice? Why even notice it at all? It sounds straight forward, right? Let’s start off with this example. There’s a football game coming up and it’s your turn … Read More
Content Marketing – How To Bridge The Gap With Content Marketing
BUT… no one really cares No matter what you say, show, or do, no one seems interested in your nuts and bolts. You made a beautiful brochure, website, and even a video talking about how great your products are. You then sent it around to where your customers can possibly find you and hear about you. BUT… the world seems … Read More
Content Marketing – 7 Tips to Write a Better Blog Article
As I mentioned before, your content marketing must achieve likability, credibility, and authority. (What is good content?) If you’re thinking of setting a blog up or if you’ve already started, understand that a blog article is not meant to be an advertising medium. Yes, it gives your brand a voice, but what you should have in the back of your … Read More
Content Marketing – Communicate More Effectively With the AIDA Format
Effective communication can help you achieve your business and personal goals. When you want to communicate with a goal in mind, people will absorb the information best with the AIDA format. It’s a proven and well-known way to systematically marry your ideas to a convincing writing style. Marketing Minute – The AIDA Format Marketing Minute – The AIDA Format If … Read More
Content Marketing – The 30 Second Elevator Pitch
Imagine this. You’re in an elevator and a VP of a company you want to do business with walks in. Or for a more realistic scenario, you’re in an elevator with a stranger that’s started to small talk. What would you say to someone when you have only 30 seconds to grab their attention? According to my many encounters, people … Read More
Content Marketing – How to create a good story with The Golden Circle
Last week, we identified how important storytelling is to your content marketing, to your brand, and to any business owner’s personal development. We addressed how a good story can go a long way: it can get people to actually pay attention to you, to listen to you, and to like you. Let me introduce the Golden Circle – the key … Read More
Content Marketing – The Importance of Storytelling
A good story is memorable and moving. It’s not limited to novels or the screen. For brands, it’s the perfect way to show their personality and their desired outlook on the world. Brands that live the story they tell in their content marketing is already doing better than their competitors. Why might that be? Authenticity. Authenticity is hard to come … Read More
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