Branding & Message Development
Pricing per hour. American clients in USD • Canadian clients in CAD
After defining your project's scope, a fixed amount of hours will be provided.
See detailed description below.
Branding & Message Development
Your corporate message
Our motto: When you don’t know what to say, you don’t know what to show. In other words: Don’t start anything without knowing what to communicate. What’s a corporate message? Think of it this way: What you want to sell, it’s not always what people want to buy. Developing a marketing message is a skill, and it’s hugely important. It should answer the question: Why would people choose you? That should be the starting point.
Your corporate name
When you don’t have one yet, wouldn’t it be great to have something really attention grabbing? Something that conveys the benefits of what you offer? Something that differentiates your company from the competition? When you do have a corporate name already, is it the right one? Is it effective? Is it made with you in mind? (E.G.: JaJoJi (Jack, Joe & Jill), or is it made with your audience in mind? (E.G.: Good Health Dental) In this global world, having “just” a company name doesn’t cut it anymore.
Your corporate domain name
Do you want people to find, remember, and revisit your website? A great domain name can: Help your company become more visible online -, Set your company apart from the competition -, Make your company more memorable -, etc.
There is extreme value in a good domain name. That’s why some are worth thousands, or even millions.
Your corporate social media names
Your social presence will be affected by consistency in your branding. Did you know that when your company name appears inconsistently (E.G.: Jones Clothing, Clothing by Jones, Jones Fashion Inc., etc.) as your online name(s), Google will regard you as: Hey Company-X, you don’t even know who you are!, so why would we even rank you?
Your company name also needs to ‘fit’ into URL’s, hashtags, Twitter handles, and more. There are huge benefits for strategizing your company’s naming conventions. You can’t be overly creative with this.
Your corporate mission
When you don’t know where you’re going, it doesn’t matter where you go. (Lewis Carroll – The Looking Glass) Today, people would really like to know what your social mission is. It’s not so much about ‘Doing a Great Job’ anymore. Your audience genuinely likes to learn how you contribute to the world. Your social presence needs to be be an integral part of your branding footprint.
Your corporate vision
What is the ultimate goal, and how do you plan to get there? Do you have the vision to compete in a globalizing world, in the long term? Are there cultural, social, societal, technological, or economic changes on the horizon that will impact your company, product, or service? You’d better look ahead thoroughly before spending big.
Your corporate logo
Many people regard a logo as a brand. Of course, it’s probably the most visible branding component, but a logo should be the accumulative result of all the branding components mentioned above. Most importantly, it should represent what you would like it to do. Ever thought of that? What would you like people to think when they encounter your logo? What should they remember? What action would you like them to take? All these are important questions to make your logo work for you. Also: Don’t start the design process without performing thorough competitive research. It will avoid copycat design, copyright infringements, nasty law suits, big disappointments, and most importantly, keeping your design money from going down the drain.
Your corporate tagline
While your logo should inspire, tell a story, and tell the world who you want to be, your tagline needs to represent the benefit of what you offer. E.G.: Smith Tax Accountants – Since 1974, might show years of experience, but it also sounds very rusty. A better name and tagline could be: Tax Masters – Less taxes every fiscal year! See the difference? Tax Masters provides a clear benefit statement. In their market place, they’ve won the first battle already.