MAKE SURE YOUR DENTAL TEAM IS SHARING Social media is evidently a crucial platform of information exchange and brand engagement, helping companies achieve a wider-stretching presence, prominence and profit. When a company’s team of employees engage with and re-share...
How many first impressions can you make? That’s right. Only one. A first impression is when you first encounter another person or brand and a mental image is formed. Your impressions may not be accurate of what the brand or the person is really about, but who cares....
As some of my readers and viewers may already know, I recently tore my Achilles into two. It hasn’t been exactly smooth sailing being on crutches everywhere I go, but this whole situation has taught me a valuable lesson about winning. And of course, marketing....
Anyone who has an idea of what marketing is knows that every business owner must target an audience. Having a niche attracts the right customers, leading to a better ROI. At the core of targeting is building customer personas. You’ve heard of this before: Speak your...
